industry and institution factors influenced the formation of the radio industry by turning radio into a marketing machine.
the capitalist economy we all know and love means that those with the most money get to influence media, if they're willing to spend a little. most industries will sponsor a show in return for mention of their product. These people with the money inevitable control the fate of the shows they decide to pay for.
Before, when point to point interfaces were being used on the first radio sets, radio was primarily used as a means of communicating over long distances. Since broadcasting become the norm, corporations saw a new way to advertise their merchandise right into the homes and ear canals of the masses. sponsors became the driving force behind many of the programming that came onto the popular radio scene. the radio industry became centered around the concept of the sponsored programming.
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