The media has influenced all levels of society that bear witness to it. For the most part people don't fully realize the amount of social learning we receive from advertising, but, in reality, the majority of concepts and notions we have about certain things are in directly result of advertising.
Social learning is the collective experience of a particular society that learns the same things in the same manner: in this case advertising. There are two theories of the effects: strong and limited. limited effects are more selective are required active participation by the audience while the strong theory states some concepts and ideas are injected right into our psyches.
Examples of limited effects are more common place. typically influence by peer groups and the result of the multiple mediums people have access to. the Strong effects can be more closely related to propaganda.
No comments:
Post a Comment