an advertisement that i find to be particularly powerful is the Mcdonald's billboard off the freeway that says "'mvp: most valuable potato' with a picture of a potato carved into a football and a batch of fries. the power in this ad is really just in its wit. considering texas can't do anything on the field, this ad strikes an emotional chord with most of its viewers.
this ad's appeal is in its aesthetic sensations. this type of appeal is typically more ambiguous than the other appeals because it's harder to really quantify someone's taste. any ad that uses this appeal relies on its creativity and exactly how the public views it.
the ad i have chosen exemplifies this appeal because it is clever and funny and especially creative. but it also exemplifies the aesthetic appeal because it appeals to a particular group of people, but since we do live in texas it works.
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